About Us
Born from heritage. Made for the woman of today.
Neonari is a contemporary fashion brand creating thoughtfully designed pieces for the modern woman.
Our story began in 1967, when Kantilal Bafna founded a wholesale saree business with a focus on quality, integrity and long-term relationships. Over the decades, that foundation grew into a family legacy in fashion, carried forward by the second generation, Sandeep Bafna.
But fashion has never stood still. Neither have women.
As the way women dress, live and express themselves has evolved across generations, so has our understanding of fashion. The third generation brought a new perspective — one that looked beyond tradition and towards the changing world of women's fashion.
After studying fashion business, textiles and supply chain in Milan, Sidhaanth Bafna returned with a vision to build something that combined the family's deep understanding of fashion and textiles with a contemporary view of how women dress, discover trends and express themselves.
That vision became Neonari.
Today, Neonari creates trend-forward, versatile fashion for the modern woman — pieces designed to move effortlessly from everyday plans to nights out, from casual to dressed-up, from understated to unapologetically expressive.
Our inspiration comes from contemporary culture, art, pop culture and the constantly evolving way women express themselves through fashion. As trends change and the boundaries of women's fashion continue to evolve, we stay in step with the times — constantly reimagining what fashion can look and feel like for the woman of today.
We care about the details, the fabric, the fit and the finish, while keeping our pieces accessible enough to actually be worn and lived in.
At the heart of Neonari is also a collaborative family story. Sidhaanth's mother, Poonam Bafna, brings her creative intuition and design sensibility to the collection, helping shape pieces that balance strong aesthetics with wearability.
We call our woman the Neonari.
She is independent. Curious. Ambitious. Unapologetically herself.
She doesn't dress to fit into a mould. She dresses to express one.